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UX/UI | Web Design | E-Commerce | SEO
Freelance Web Designer for Creative Studios
Hi, I'm Lisa! I'm a web designer with expertise in graphic design, SEO, and UX/UI, supporting digital agencies as a reliable resource during peak workloads—whether it's app design, building websites in WordPress, or developing e-commerce solutions in Shopify. Unpretentious, fast-moving, and ready to jump in wherever I'm needed most.
E-Commerce
Web design & Development
CRO design
SEO/AEO
Lean/Agile UX
Responsive design
GEO/AEO
E-mailsmarknadsföring
Grafisk Design
Content creation
Social Media Content
Google Tags
Business & designstrategi
Interaction design
Graphic design
AI tools
Iterativ Design
In the toolbox
I have a knack for getting pixels into the exact right place, crafting clear messages, and articulating my design decisions—all while keeping track of shifting priorities and placing high importance on smooth handoffs.
Figma
WordPress, Shopify, Framer, Webflow
Page Builders
Claude Design & Code
Custom Post Types & Fields
Design system
HTML & CSS
Data Tracking
Adobe CC & Affinity
My projects
Most of my experience lies in building websites in WordPress (using Bricks Builder), and I’m also comfortable working with Webflow and Framer.
Recently, I’ve been stepping in as a guest designer for several Shopify Plus clients, and I really enjoy e-commerce. Shopify and conversion-optimized design are areas I’m particularly keen to work with more.
I like optimizing my workflow using AI, finding it to be a fantastic and immensely useful sounding board and collaborative partner.
Have any questions or want to discuss a potential collaboration? Don’t hesitate to reach out!
WordPress
Bricks Builder
Custom design
Copywriting
Information architecture
Orthodontist: Dr. Siebelist
WordPress
Bricks Builder
SureCart
Custom Design
E-Commerce
Fashion: WeSea Terry
Skills & Expertise
En djupare titt i min verktygslåda
WordPress
Shopify
Framer
Webflow
Membersites
Responsive design
Custom Post Types
Custom Fields
Dynamic data
Multilingual websites
E-Commerce
Conversion optimized design
WCAG
Informationsarkitektur (IA)
Design rationale
Designsystem
UX-copy
Användarforskning
Användarflöden
Användarresor
Empatikartor
Personas
Kortsortering
A/B-test
Användartestning
Konkurrensanalys
Stilguider
SEO
AEO
Google Tags
Content creation
Schema markup
Seobility
Ahrefs
Ubersuggest
Conversion tracking
Pitch decks
Campaign material
Bricks Builder
Elementor
Divi
Core Framework
Rank Math
WPML
Membermouse
ACF
Form plugins
WooCommerce
SureCart
CookieYes
Claude Code
Claude Design
Claude Cowork
Vibe coding
Visual Studio Code
Cursor
Terminal
ChatGPT
ChatGPT
Gemini
Google AI Studio
AI image generation
MCP connectors
Utvalt projekt: översikt
Projektet inkluderade:
Responsiv design
SEO
Flerspråkig
Data tracking
Konverteringsoptimering
CPT
Custom Fields
Dynamisk data
Copywriting
Prestanda-optimering
UX-copy
Förbättrad IA
+0%
SEO optimering
SEO & konverteringsoptimerad flerspråkig webbplats
Design och WordPress-utveckling. Användarvänlig webbplats med sökmotoroptimerat innehåll på tre olika språk. Förbättrad informationsarkitektur, innehåll och prestanda.
Om kunden: Små- till medelstort företag (SME) inom tandreglering med kliniker i Algarve- och Lissabonregionen, Portugal.
Utvalt projekt: översikt
Projektet inkluderade:
Responsiv design
SEO
Flerspråkig
Data tracking
Konverteringsoptimering
CPT
Custom Fields
Dynamisk data
Copywriting
Prestanda-optimering
UX-copy
Förbättrad IA
+0%
SEO optimering
SEO & konverteringsoptimerad flerspråkig webbplats
Design och WordPress-utveckling. Användarvänlig webbplats med sökmotoroptimerat innehåll på tre olika språk. Förbättrad informationsarkitektur, innehåll och prestanda.
Om kunden: Små- till medelstort företag (SME) inom tandreglering med kliniker i Algarve- och Lissabonregionen, Portugal.
The project included:
Responsive design
Strong CTAs
Contact form
Multilingual site - WPML
FAQs
UX writing
Style guide
Branding
Car models overview
Speed & Performance
Clarified selling process
Optimized for conversions
Trust-building elements
Conversion-optimized and user-friendly interface
Branding, design & WordPress development. Conversion rate optimized website that keeps the visitor informed.
About client: SME Car dealer in Finland buying used cars for export to Africa.
+0%
SEO optimization score
The project included:
Responsive design
Data tracking
SEO
Keyword optimization
Contact form
Enhanced navigation
FAQs
Style guide
Improved accessibility
Trust-building elements
Optimized for mobile UX
Improved Information architecture
Optimized for conversions
Google maps integration
Website redesign optimized for local search engine results
Design & WordPress development. Implemented SEO strategy placed clinic among the top-ranking businesses in local searches. Optimized for mobile bookings and enhanced usability by improving navigation, hierarchy and contrast.
About client: SME Female Osteopath with over 30 years of experience, practicing in Sweden.
Streamlined booking process
Redesign & WordPress development. Optimized for a user-friendly and streamlined booking process.
About client: SME organizing luxurious pop-up picnics in Lisbon region, Portugal.
The project included:
Responsive design
Strong CTAs
Streamlined booking process
Contact form
UX writing
FAQs
Visual storytelling
Optimized for mobile bookings
Clarified service offerings
Calendar integration
Enhanced navigation
CRO
Speed & Performance
Trust-building elements
Snippets of my work
The project included:
Responsive design
SEO
Multilingual site
Data tracking
Custom post types
Dynamic data
Strong CTAs
Content creation
Copywriting
Speed & Performance
Optimized for conversions
UX writing
Improved Information architecture
Clarified service offering
+0%
SEO optimization score
SEO & Conversion optimized multilingual site
Design & WordPress development. User-friendly website with search engine optimized content in three different languages. Improved information architecture, content and page performance.
About client: SME Orthodontist practicing in Algarve & Lisbon region, Portugal
The project included:
Responsive design
Strong CTAs
Contact form
Multilingual site - WPML
FAQs
UX writing
Style guide
Branding
Car models overview
Speed & Performance
Clarified selling process
Optimized for conversions
Trust-building elements
Conversion-optimized and user-friendly interface
Branding, design & WordPress development. Conversion rate optimized website that keeps the visitor informed.
About client: SME Car dealer in Finland buying used cars for export to Africa.
+0%
SEO optimization score
The project included:
Responsive design
Data tracking
SEO
Keyword optimization
Contact form
Enhanced navigation
FAQs
Style guide
Improved accessibility
Trust-building elements
Optimized for mobile UX
Improved Information architecture
Optimized for conversions
Google maps integration
Website redesign optimized for local search engine results
Design & WordPress development. Implemented SEO strategy placed clinic among the top-ranking businesses in local searches. Optimized for mobile bookings and enhanced usability by improving navigation, hierarchy and contrast.
About client: SME Female Osteopath with over 30 years of experience, practicing in Sweden.
Streamlined booking process
Redesign & WordPress development. Optimized for a user-friendly and streamlined booking process.
About client: SME organizing luxurious pop-up picnics in Lisbon region, Portugal.
The project included:
Responsive design
Strong CTAs
Streamlined booking process
Contact form
UX writing
FAQs
Visual storytelling upgrade
Optimized for bookings done from mobile
Clarified service offerings
Calendar integration
Enhanced navigation
Optimized for conversions
Speed & Performance
Trust-building elements
Education
Efterfråga CV
Request CV
Further education
Interaction design: AI as a design material in emergent technologies
2024 Kristianstad University
Web Design & Development
2024 Luleå University of Technology
Graphical User Interfaces (GUI)
2024 Luleå University of Technology
Interaction design
2023 Kristianstad University
Graphic design for the web
2023 Kristianstad University
Graphic design & typography
2022 Linnaeus University
Digital Photography & Digital Imaging for Photo and Film
2022 Mid Sweden University
Bachelor’s degree
B.A. Service Management
2013-2016 Lund University
Business Management
2015-2016 ISCTE Business School
Exchange semester (Erasmus)
Other education
UX & UI Design
2023 The Open Bootcamp
Languages
Swedish (native)
English (professional)
Danish & Norwegian (excellent reading & hearing comprehension)